Measurement Camp and Being Useful

Measurement Camp (an open source working group) held its meet up as part of an ongoing attempt to work out how to prove the value of social media. The sessions aim to provide a place for people to discuss different ways of tracking campaigns, while attendees ‘compare tactics, think of ways to improve them and […]

Bad Tech Habits to Quit in 2018

With 2018 promising to provide leaps and bounds in the technological field, many current practices should get the boot. Here is a list of the top habits that the computer-savvy individual should attempt to quit in this new year. Social Networking Although often touted as the easiest and most efficient way to communicate, sites like […]

Social Media Trends to Watch Out for 2018

You know when people say it is terrible to follow fashion trends? Trend watching may not apply to fashion, but it sure works for online and social media marketing. The reason for this is online algorithms change all the time and what works now may not work next month. So, it is then crucial for […]