Unless you’ve been living under a rock for the past decade or so, you probably have a couple of social media profiles that you maintain on a regular basis. Thanks to social media sites like Facebook, Twitter, Instagram, Snapchat and LinkedIn, we can communicate with our friends, make new connections and stay updated with the latest trends. It has even made the traditionally awkward activity of dating easier and more convenient. With just a few clicks, you can set up a profile on an online dating site, talk to interesting people, set up dates, and keep in touch with your significant other.
But it isn’t all fun and games—social media is a double-edged sword and online dating, no matter how convenient, comes with a whole new set of pitfalls and challenges that can stump even the best of us. Think I’m overreacting?
Just think, because of social media—
1. We’re never satisfied.
As the saying goes, there’s plenty of fish in the sea, and social media is a veritable ocean. No matter how nice or how smart you are, there’s always going to be somebody who’s better than you—more attractive, funnier, nicer, with a better job or a newer car. Folks on online dating sites tend to shy away from commitment because of the sheer number of available options—after all, why should you focus your affections on one person when, with just one swipe, there’s always going to be someone who looks better?
2. Our lives are (mostly) an open book.
Nowadays, data is king, and social media is no exception. Social networking platforms encourage us to share the tiniest details of our everyday lives—which help us find people with hobbies and interests similar to ours but also lead to preconceived notions and prejudice arising even before we meet or get to know somebody new. These preconceived ideas can have negative effects on the way we interact and form relationships with other people because it results in the sense of false familiarity—the feeling that we already “know” our date without necessarily having exerted actual effort to get to know them. In business sense, it’s like building trust in your brand where services such as https://seoservicesnewyork.org/enterprise-seo/ could help you propel your online success using SEO.
3. We become insecure and overprotective of our partners.
The nature of social media makes it possible for a person to develop clandestine relationships with multiple people simultaneously. Folks who successfully found romantic partners on online dating sites know this fact all too well, which can make them excessively paranoid over their partner’s social media activity. Horror stories about businesses getting flak from PR boo-boos are quite common too.
4. Instant gratification precedes genuine connections.
The popularity of sites like Tinder where one can mindlessly swipe over tons of people in a matter of minutes has led to a worsening culture of instant gratification—which can spell disaster for a relationship. The truth of the matter is, there’s no shortcut to love, and a long-lasting, loving relationship takes a lot of time and effort from two people who are committed to each other. This gap between the expectation for instant satisfaction and the arduous reality of real-life relationships often make it difficult for online relationships to survive.
5. Relationships are broadcasted 24/7.
We constantly see “perfect” Facebook couples who incessantly post pictures of their dates, gifts, and flowers as proof of their amazing relationship. Conversely, there are those whose arguments and breakup/makeup sessions serve as fodder for our newsfeeds on a regular basis. Privacy and intimacy have been eroded by this tendency to “overshare” the smallest details of a relationship, as couples are pushed to “perform” empty gestures for the sake of pleasing their social media audience.
6. We idealize relationships.
Real-life relationships are naturally complicated and messy, but we don’t get to see this in social media. People focus on sharing the best parts of their relationships on social media, often obscuring the hard work and effort that is necessary to keep a relationship alive. Seeing all these #relationshipgoals posts breeds envy and anxiety, as couples start to doubt and compare their relationships versus the seemingly perfect ones they see on social media. It overlooks the fact that nobody is perfect, and that disagreements and problems are normal aspects of a healthy relationship. Research also shows the tendency to overshare on social media creates insecurity and encourages dishonesty in relationships, as partners feel the need to compensate for a less-than-perfect reality by painting a picture of an ideal relationship online.
7. We’re conditioned to set unrealistic standards
The “perfect” relationships we see on social media influences us to set impossibly high standards for our real-life relationships, and the failure to live up to these standards often leads to arguments and disappointment among couples.
As you’ve seen here, social media made the culture of “tap and go” part of the mainstream these days. If you put this reality into account, then you can think of ways to improve your business’ SEO strategies.
What about you? Do you consider social media a boon or a bane to modern relationships and to modern business?